NEW YORK, NY -- KraveBeauty, the direct-to-consumer skincare brand, announces the launch of Oil La La, a watery oil serum that aims to #pressreset on conventional harsh, drying, and oil-free acne treatments. With a blend of linoleic acid-rich oils, skin-soothing peptides, and cica ingredients, Oil La La helps prevent breakouts by balancing the skin’s lipid profile to support a healthy sebum composition. 

Oil La La challenges the conventional wisdom that oily skin needs to be stripped of oil. In fact, it needs more linoleic acid-rich oils to balance out the skin’s natural oils. Oily, acne-prone skin’s sebum is naturally deficient in free fatty acids, especially linoleic acid. This imbalance in lipid composition causes the natural sebum to be waxy, gloopy, and comedogenic, leading to breakouts. 

KraveBeauty Oil La La contains a blend of non-comedogenic, nourishing omega fatty oils high in linoleic acid, including 100% traceable rosehip oil upcycled from the jam industry, jojoba oil, grapeseed oil, and sunflower oil. These ingredients help transform the sebum into light, protective fluid, reducing clogged pores  and improving the skin's appearance. It also features the Cicatide™ Complex, a blend of five skin-soothing peptides and madecassoside for anti-inflammation and redness reduction. Additionally, Shiunko Oil increases moisture hydration and improves the skin barrier function.

Oil La La is now available at www.kravebeauty.com and retails for $28. This product is PETA-certified vegan & cruelty-free and free of fragrance, essential oil, colorant and dye.

KraveBeauty was founded by beauty influencer, Liah Yoo, to #PressReset on the way we think about skincare. KraveBeauty's mission is to humanize the beauty industry for the people and the planet to create a more sustainable and equitable world. KraveBeauty seeks to inspire the industry to press reset on every harmful industry norm and prioritize stakeholder capitalism over shareholder capitalism through its #SlowDownSkincare campaign and its venture studio, PressResetVentures.

To learn more, visit KraveBeauty.com and follow along with the brand on Instagram, @kravebeauty.