DALLAS, TX -- Start a new holiday tradition, Velvet Taco-style with catering, gift cards, 12 Days of Tacos giveaway, and holiday-inspired tacos.

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Velvet Taco announces the company’s holiday campaign, Merry Resistmas, encouraging guests to resist the ordinary holiday traditions and fare with the brand’s iconic neon catering taco box, gift cards, and the Weekly Taco Feature—or what the brand calls the WTF—the Fa-La-La Brisket Feast.

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Merry Resistmas

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Founded on the idea that tacos don’t have to be associated with Tex-Mex cuisine and can be made with the same care and quality ingredients as fine dining, Velvet Taco invites guests this holiday season to resist settling for typical holiday celebrations and instead to "Resist the Ordinary". With this campaign, the brand is recreating the electric, vibrant dine-in environment through brand experiences that incorporate the same iconic Velvet Taco tastes and smells, but this time it can all happen outside the four walls of Velvet Taco.

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Clay Dover, the company's CEO and chief taco-maker, said, “When the holidays roll around, most of us are accustomed to the same traditions, but this year we wanted it to be different. This holiday season, we’re celebrating the best way we know how: through tacos and providing experiences that are as memorable as they are delicious. That is no exception when our guests bring Velvet Taco to their home. Our team members are excited to share our coined ‘Resist the Ordinary’ spirit with our guests.”

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Velvet Taco Catering

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This holiday season, let Velvet Taco cater your celebrations. With Velvet Taco’s boozy libations and scratch-made, out of the ordinary options, any and every fan will find something they’ll love. Not only are their taco options creative and extensive, they are also uniquely packaged in a vibrant catering taco box fit for any occasion. Choose from taco box sizes ranging from 12 tacos all the way up to 48 tacos to individually packed lunch boxes. And don’t forget about the red velvet cake—perfect for ending any event on a sweet note.

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Give the Gift of Tacos

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Guests of all ages can give the gift of Velvet Taco this holiday season through eGift or physical gift cards. Not only do the custom pink and green Velvet Taco gift cards stand out among the crowd with their vibrant colorway and design, they also make it convenient to gift tacos to loved ones near and far.

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12 Days of Taco Countdown

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It wouldn’t be a Velvet Taco Holiday without a giveaway. Velvet Taco’s 12 Days of Tacos will highlight different tacos and user generated content throughout the series with giveaways every other day, resulting in six chances to receive an exclusive giveaway. Prizes include, but are not limited to, Velvet Taco merchandise such as beanies, hoodies, totes, or Velvet Taco catered meals. Fans can check out Velvet Taco’s Instagram account to enter the giveaway starting December 8, 2022. (Instagram: @velvettaco; TikTok: @velvettacoofficial). (Note that fans must be a member of The Velvet Room to be eligible for prizes.)

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WTF: Fa-La-La Brisket Feast

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To top off the holiday celebration, Velvet Taco presents their special edition, brand-new WTF, Fa-La-La Brisket Feast. This taco features slow-roasted angus brisket, cheesy hash brown casserole, roasted carrots, beef gravy, crispy fried onions, and fried sage on a flour tortilla ($5.95). The Fa-La-La Brisket Feast will be available December 21–27, 2022 at all Velvet Taco locations excluding food halls. The Weekly Taco Feature is one of the brand’s most sought after taco, because of its uniqueness and limited time availability as it rotates 52 times a year using seasonal and trending ingredients.

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Velvet Taco’s Merry Resistmas will run now through December 31, 2022.

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About Velvet Taco

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Founded in 2011, the Dallas, Texas-based restaurant brand set out to elevate the taco through globally inspired recipes and the freshest ingredients. The acclaimed restaurant provides a broad sampling of international tastes and inventive combinations, delivering flavors that are as memorable as they are delicious. In addition to dozens of local and national accolades, Velvet Taco was awarded "Hot Concept" by Nation’s Restaurant News in 2016 and its Weekly Taco Feature won the Nation’s Restaurant News MenuMasters Award for the category of Best Limited Time Offer in 2020. In 2022, Blackbox Intelligence named Velvet Taco as a top-performing restaurant in several categories including food and intent to return. Velvet Taco has over 30 locations in Texas, North Carolina, Georgia, Illinois, Tennessee, and Oklahoma. For more information, including a complete menu, visit velvettaco.com and follow the brand on Facebook and Instagram @VelvetTaco.

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Media Contact

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Sara Schiffer

Proof PR

sara@proof-pr.com

(773) 420-7920