Why Environmentally Sustainable Business-Model Franchising is Relevant

(EZ Newswire)


CARDIFF BY THE SEA, CA -- American-style franchising techniques that have been implemented so successfully globally can also be applied to companies providing environmentally sustainable products and services. We are beginning to see the social sector franchising concept being adopted in U.S. communities and in countries around the world.

Environmental franchises can quite literally help you see the green. Powered by demand for a clean and healthy living environment, environmental franchises represent a great franchise opportunity with services that will be in demand for all-time.

Our premise is that the demand for a clean and healthy living environment will create an unprecedented opportunity for both small and large businesses.

Some franchise industry segments offer a very narrow range of services. However, the environmental franchise industry is not one of them. As you might imagine, the kinds of franchise opportunities in this industry cover a broad spectrum.

  • Some industries lend themselves to easy transitions for new business owners and some do not. The environmental industry requires specific expertise as well as detailed knowledge about environmental laws and regulations. Franchising makes sense for new environmental business owners because it provides support and training that simply are not an option for non-franchised businesses.
  • The environmental services industry is replete with technical and scientific terminology. While it helps to have a scientific background, a lack of technical and scientific expertise is not a deal-breaker.

Although franchising is an important form of entrepreneurship, prior research has mainly discussed the entrepreneurial role of franchising for the economic development of a country. Most previous research has focused on the impact of franchising on the growth of GDP, employment, business skills, entrepreneurial capabilities, innovation and technology transfer (Kaufmann and Leibenstein, 1988; Stanworth et al., 2003; Christensen et al., 2010; Fredriks and Pennink, 2014). Few studies have analyzed the influence of franchising on specific aspects of the social, institutional, and infrastructural development of a country. Alon and Banai (2000) and Alon (2004, 2006) argue that international franchisors may help to improve the institutional and physical infrastructure and have a positive impact on social development by improving the standard of living and education. Recently, studies on social and micro-franchising (Montague, 2002; Alon et al., 2010; Du Toit, 2017; Naatu and Alon, 2019; Bretos et al., 2020; Naatu et al., 2020) show that the franchisor seeks to achieve social goals by using the format of commercial franchising.

Social and micro-franchise networks may positively influence the social development of a country by improving healthcare services and alleviating poverty (e.g., Fairbourne et al., 2007).

Social sector franchised businesses are primarily developed to offer products and services that the world needs to improve living conditions, such as healthcare, safe drinking water, sanitation, clean renewable energy, and education. Often, these are social enterprise companies whose creation is targeted to achieve goals such as those set in the 2030 Sustainable Development Goals established by the United Nations: https://sdgs.un.org/goals/.

For more information, please visit https://www.kosnar.com.

Company Contact

Carl J. Kosnar
Managing Partner
The Kosnar Group
Email: carl@kosnar.com
LinkedIn: https://www.linkedin.com/in/carlkosnar/

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SOURCE: The Kosnar Group

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